Types available
- Content: Article, BlogPosting, WebPage, WebSite.
- Business: Organization, LocalBusiness, Restaurant, Hotel.
- Commerce: Product with an offer and rating.
- People and navigation: Person, FAQPage, BreadcrumbList.
Adding it to your page
Paste the <script type="application/ld+json"> block in the page's <head> or <body>. Describe only what is visible on the page: marking up content users can't see goes against search engine guidelines. Then check the page with the schema checker.
Frequently asked questions
Will this give me rich results?
Valid markup makes a page eligible, it doesn't guarantee a rich result. Search engines decide based on quality and the query.
Can I add several types to one page?
Yes: generate each block and include them all, for example an Article plus a BreadcrumbList.