Where the numbers come from
The data comes from Bing Webmaster Tools, Microsoft's own search data. It is the same data as Bing's Keyword Research report, not an estimate from a third-party panel.
Impressions are the number of times the keyword was searched on Bing in the last 90 days. Broad impressions also count searches that contain the keyword with other words around it.
How to read the results
- Bing has a smaller share of searches than Google, so the numbers are lower than Google volumes. Use them to compare keywords with each other: a keyword with ten times more Bing impressions usually has about ten times more Google searches too.
- A high broad count next to a low exact count means people usually search a longer phrase. Look at the related keywords to find it.
- The weekly trend shows seasonality: plan and update content a few weeks before the peak.
- Suggestions are phrases searchers actually typed. They make good headings, FAQ questions and ideas for separate articles.
Good to know
Results are cached for 24 hours. Very rare keywords can show zero: Bing doesn't report terms with too few searches.
Frequently asked questions
Is the keyword research tool free?
Yes, without an account. To keep it fair there is a limit of 100 new keyword lookups per day per network.
Why are the numbers lower than in Google tools?
They are Bing searches only, and Bing handles a smaller share of searches. Use the numbers to compare and rank keywords, not as total search volume.
Which countries are available?
26 markets, including the United States, United Kingdom, Canada, Australia, India, France, Germany, Spain, Italy, Brazil and Japan. Each market uses its main language.
Does it show keyword difficulty or CPC?
No. It shows real search demand only. To see who ranks for a keyword, search for it and check the top pages with the SEO Analyzer.